Ah, my first real gig. Infusionsoft (rebranded to Keap) helped me build my copywriting foundation. I worked on the in-house Creative team, where I created and edited content for the website, internal promotional materials, and client-facing marketing collateral (customer success stories, landing pages, emails, direct mail, and the like).

Website redesign

Our team worked tirelessly to redesign Infusionsoft's website. I combed through countless video transcripts to weave together success stories about how the Infusionsoft platform improved customer lives both personally and professionally.

Milkhouse Candles

Product updates

Every month, we created an email and a landing page to inform customers of software updates.

September 2015

August 2015

SEO articles (May 2015)

As a SaaS company, it's bad news if we're not appearing on searches like "best marketing automation software" and "CRM tools". To solve this problem, we created a series of SEO-optimized articles to increase Infusionsoft's organic search—that's where I came in.

The articles have unfortunately been lost through the years, various URL changes, and one company rebranding. But leaving this experience her in case someone asks if I've ever written content optimized for SEO and you'll know I'm (probably) not lying.