It was here, at Spark Analytics, that I really got a taste of multiple marketing touch points. My main focus was creating content for the blog, but I also worked with Google Analytics and optimized content for SEM, helped managed social media efforts, and felt the pain and reward of working with paid advertising.

Blog

I wrote several blog posts on topics trending in the retail and food service industries, increasing blog traffic by 220% from April to May 2016.

Landing Page Optimization

I altered the following landing pages—based on SEO best practices—to improve clarity and increase conversion.